Portfolio
Marketing Portfolio — Real Projects. Real Growth.
Welcome to my digital marketing portfolio in Singapore. Over the years—both in my corporate career and as an independent consultant—I’ve helped brands transform their online presence, sharpen their digital strategies, and drive measurable growth. This portfolio showcases a range of projects—from digital campaigns to web revamps—all part of my work as a marketing consultant in Singapore.
From lean startups to long-standing retail giants, these projects reflect my hands-on approach: practical, tailored, and results-focused. Whether it’s a full website revamp, a high-performing SEO plan, or a targeted ad campaign, each project is built around what matters most—ROI and long-term growth.
Real SME Success Stories from My Marketing Work
The following case studies form part of my marketing portfolio Singapore, reflecting real-world results for SMEs across industries.
FarEastFlora.com
Singapore’s #1 Online Florist Elevates Its E-Commerce Experience
FarEastFlora.com – E-Commerce Growth Case
www.fareastflora.com
Industry: E-commerce / Gifting / Corporate & Consumer Orders
Platform: Magento → Shopify
Timeline: 9 months
Overview
FarEastFlora.com is Singapore’s leading online florist, serving both B2C and B2B customers with a wide range of floral arrangements, gifts, and hampers. As part of my corporate role, I led the e-commerce transformation of this legacy platform—overseeing a major migration from Magento 1.9 to Shopify, complete with full ERP integration (Microsoft Dynamics NAV).
Challenge
The project involved high-volume order flows, complex corporate checkout needs, and integration with internal operations managed through Navision. It also required a modern user experience that would reflect FarEastFlora’s premium positioning, while maintaining platform stability during peak gifting periods.
My Role & Approach
- Spearheaded the end-to-end platform migration to Shopify
- Worked in close collaboration with a renowned web development agency to align UI/UX with brand expectations
- Streamlined backend systems, ensuring smooth ERP integration for orders, inventory, and fulfillment
- Prioritized conversion strategy, checkout UX, and long-term scalability
Outcome
✅ A robust, high-performing Shopify store capable of managing traffic spikes and corporate orders at scale
✅ A refreshed digital experience aligned with the brand’s leadership in Singapore’s floristry space
✅ Delivered within a 9-month timeframe, balancing enterprise-level complexity with long-term operational efficiency
Far East Flora Market (formerly known as Far East Orchid)
Far East Flora Market – Event Campaign Strategy
From Wholesale to Full-Blown Flower Show
www.fareastfloramarket.com
Industry: Wholesale Floristry / Retail Activation
Focus: Event Marketing + Digital Campaign Strategy
Timeline: 2 months
Overview
The client, Far East Flora Market, engaged me to lead the digital marketing efforts for “The Flower Show” in November 2024—a 3-days public-facing retail event designed to reintroduce the brand beyond its wholesale roots. The project required a fast, full-funnel strategy to engage both trade and consumer audiences in under eight weeks.
Challenge
With limited lead time, the goal was to turn a traditionally B2B brand into a retail-ready experience—driving awareness, workshop signups, and walk-in traffic, while managing multiple campaign layers across digital and on-ground channels.
My Role & Approach
- Executed a 2-month digital marketing blitz: pre-event social media campaigns, email marketing, PR, and event listing coordination
- Managed KOL/influencer partnerships, onboarding 8 creators aligned with the floral and lifestyle community
- Secured brand sponsorships and ran 8 hands-on workshops, from planning to execution
Outcome
✅ 110% workshop sign-up rate, with all sessions fully booked and oversubscribed
✅ 8 influencer collaborations that expanded event reach across retail and lifestyle audiences
✅ Surge in social media mentions, shares, and engagement over the 3-day event
✅ Noticeable lift in retail foot traffic and brand exposure, demonstrating how SMEs can make a meaningful public impact with smart, focused execution
FreshBlooms
Bringing a Weekly Flower Service into the Spotlight
www.freshblooms.co
Industry: E-commerce / Subscription Service
Platform: Magento → Shopify
Timeline: 2 weeks
Overview
FreshBlooms is a Singapore-based flower subscription service that delivers curated blooms weekly. During my time in a corporate role, I was responsible for building a new Shopify website. In addition, I integrated it with the brand’s Microsoft Dynamics NAV (Navision) ERP—ultimately completing the full transition within an aggressive two-week timeline.
Challenge
The business was operating on Magento 1.9, which had become outdated, unsupported, and vulnerable to security risks. It lacked key subscription features and was increasingly difficult to manage internally. A modern, secure, and scalable solution was urgently needed.
My Role & Approach
- I built and launched a new Shopify website from the ground up – migrated from Magento 1.9 version
- In parallel, I integrated Navision ERP to enable real-time syncing of orders and inventory
- To support weekly deliveries, I designed a seamless subscription checkout experience
- I also prioritized site speed, mobile responsiveness, and backend simplicity
Outcome
✅ The transition completed with zero downtime—customers continued receiving their subscriptions without interruption.
✅ Backend management became more intuitive, cutting down manual work and reducing tech dependencies.
✅ Finally, we launched a fresh, conversion-friendly storefront that matched the brand’s identity and prioritized a smooth customer experience.
Wonderful Flora
A Fun & Quirky Brand Deserves a Fun & Quirky Website
www.wonderfulflora.com
Industry: E-commerce / Gifting
Platform: Magento → Shopify
Timeline: 2 weeks
Overview
Wonderful Flora is a gifting brand known for its quirky, joy-sparking product line. During my corporate tenure, I was tasked with delivering a website revamp that reflected the brand’s personality—while simplifying backend operations and ensuring full integration with Microsoft Dynamics NAV (Navision).
Challenge
The business was still operating on an outdated Magento 1.9 platform, which lacked flexibility and posed growing maintenance challenges. The project required a lean, fast turnaround and precise ERP integration to maintain business continuity and order sync.
My Role & Approach
- Built and migrated the website to Shopify within 2 weeks
- Integrated with Navision ERP for seamless order and inventory flow
- Focused on only the core e-commerce features needed to support their unique product catalog
- Delivered a fast, intuitive user experience aligned with the brand’s fun and vibrant tone
Outcome
✅ The project was completed in just 2 weeks, ensuring minimal disruption to operations.
✅ A streamlined e-commerce platform was launched, tailored to the brand’s quirky, no-fuss product line.
✅ Behind the scenes, ERP integration kept logistics and inventory perfectly in sync—eliminating the need for manual effort.
Far East Flora Garden
Cultivating Online Growth for Singapore’s Leading Nursery
www.fareastfloragarden.com
Industry: Retail / Gardening / Plants
Focus: SEM + Social Media Advertising
Timeline: 3 months (Christmas & Chinese New Year Campaign)
Overview
Far East Flora Garden, Singapore’s leading nursery, needed to boost online traffic and customer engagement during its busiest retail seasons—Christmas and Chinese New Year. The objective: drive results quickly through smart, targeted digital campaigns.
Challenge
Because of the seasonal urgency and tight timeline, we had to raise awareness quickly. As a result, every campaign element was tightly optimized from the start.
My Role & Approach
- Launched hyper-targeted SEM campaigns with a strong focus on search intent
- Implemented awareness-driven ad campaigns across Facebook and Instagram
- Focused on optimizing for both traffic and engagement, using seasonal creative angles and time-sensitive targeting
- Closely monitored and refined campaigns throughout the peak sales period
Outcome
✅ Website traffic rose by 10% compared to the previous period.
✅ What stood out most was the SEM campaign performance, delivering a 9.25% CTR—nearly triple the industry average of 3–5%.
✅ A massive spike in Facebook activity followed, with views soaring by 2,100% and content interactions increasing by 378%.
✅ Over on Instagram, engagement climbed by 102%, alongside a 220% boost in views—clear proof of the power of well-timed, targeted campaigns.
Ready to Spotlight Your Success Story?
Each project in my marketing portfolio highlights how I approach real business challenges with strategies that deliver—whether it’s a lightning-fast e-commerce migration or a full-scale campaign.
If you’re ready to grow with clarity and impact, let’s chat about how I can tailor big-brand strategies to your SME’s goals and budget.
Book a free 30-minute consultation or drop me a message.