
My Story
From Corporate Strategy to Digital Marketing Consultant for SMEs in Singapore
I’m a digital marketing consultant based in Singapore, but I didn’t start here. For over 15 years, I worked in the fast-paced corporate world—helping brands across Singapore, Malaysia, and Hong Kong grow through SEO, SEM, e-commerce, and UX. I’ve led full-site migrations, scaled ad campaigns, and rebuilt online stores from the ground up.
One truth became clear: a smart digital strategy can transform a business.
Why I Shifted to Supporting SMEs
In 2024, I made a pivotal decision—not because big brands weren’t exciting, but because I saw a bigger opportunity.
SMEs are often left to figure things out on their own. They juggle tight budgets, limited time, and templated agency packages that don’t always fit. That didn’t sit right with me.
So, I stepped away from the corporate world to do things differently—as a digital marketing consultant focused on SMEs in Singapore.
Why I Work With Small Businesses
SMEs are agile, passionate, and often just a few smart decisions away from serious growth. But they need strategy that’s made for them—not for multinationals.
Most agencies scale for volume, not for relationships. That’s not how I work.
I believe small businesses deserve the same strategic depth as big brands—delivered in a lean, transparent way that respects their speed, budget, and goals.
What I Offer Now
Today, I partner directly with business owners, founders, and growing teams. My goal is simple: help SMEs grow through SEO, SEM, website development, and social ads—with none of the guesswork.
I take care of planning and execution so you can stay focused on running your business.
Let’s Build Something That Grows With You
If you’re launching, rebuilding, or scaling, I’ll help you make confident, strategic moves. You’ll get guidance built on experience—and support that’s actually helpful.

Let’s Talk About Growing Your Business
If you’re ready to improve your visibility, traffic, and conversions—without the agency overhead—I’m here to help. Book a free 30-minute consultation or drop me a message.