Marketing built on business logic

Independent Marketing Strategist · Singapore

Better marketing starts with better decisions.

Better marketing starts with better decisions.

I help SMEs and founders make better marketing decisions, focus on what matters, and turn the right priorities into practical, measurable growth. From marketing strategy and SEO to paid advertising and ecommerce, I combine strategic thinking with hands-on execution.

I help SMEs and founders make better marketing decisions, focus on what matters, and turn the right priorities into practical, measurable growth. From marketing strategy and SEO to paid advertising and ecommerce, I combine strategic thinking with hands-on execution.

You don’t always need more marketing.

You don’t always need more marketing.

Sometimes you need to step back and work out what’s actually getting in the way.

Sometimes you need to step back and work out what’s actually getting in the way.

01 — More traffic won’t fix a weak offer.

01 — More traffic won’t fix a weak offer.

02 — More ads won’t fix a poor customer journey.

02 — More ads won’t fix a poor customer journey.

03 — More content won’t fix unclear positioning.

03 — More content won’t fix unclear positioning.

Before doing more, let’s figure out what actually needs solving.

Think first. Then act.

The channel comes second.

SEO, Google Ads, paid social and websites are tools. The first question is: What are we actually trying to achieve? I look at the business, audience, current setup and available resources before deciding where to focus.

01 Understand

02 Focus

03 Execute

04 Improve

Three ways I can help

From figuring it out to making it happen.

From figuring it out to making it happen.

Strategy & Advisory

Clarity before execution.

For businesses that need help making better marketing decisions, setting priorities or working out what to do next. From marketing strategy to practical recommendations, the focus is on identifying what matters most to your business.

Strategy & Advisory

Clarity before execution.

For businesses that need help making better marketing decisions, setting priorities or working out what to do next. From marketing strategy to practical recommendations, the focus is on identifying what matters most to your business.

Demand Generation

Get found by the right people.

SEO, Google Ads and paid social advertising built around your goals, audience and budget. From improving organic search visibility to managing paid campaigns, the focus is on reaching the right people and making your marketing investment work harder.

Demand Generation

Get found by the right people.

SEO, Google Ads and paid social advertising built around your goals, audience and budget. From improving organic search visibility to managing paid campaigns, the focus is on reaching the right people and making your marketing investment work harder.

Websites & Ecommerce

Build the digital experience around the business.

Website revamps, Shopify migrations and ecommerce improvements designed to support the customer journey, strengthen the online experience and help your business grow.

Websites & Ecommerce

Build the digital experience around the business.

Website revamps, Shopify migrations and ecommerce improvements designed to support the customer journey, strengthen the online experience and help your business grow.

Selected work

Strategy has to work in the real world.

View All Work

FarEastFlora.com Pte Ltd

Ecommerce · Shopify · UX · Marketing

Built a clearer shopping journey around real buying decisions.

Far East Flora Market, Far East Orchid Pte Ltd

Event · KOL · Paid Social · Content

Events & marketplaces designed to turn community interest into foot fall

Urth & Phire Ceramic Studio

Website · SEO · Analytics · Marketing Strategy

A more useful digital foundation for growth decisions.

Working directly with me

Senior thinking. No agency layers.

Senior thinking. No agency layers.

With more than 15 years of digital marketing experience, I work directly with founders and SMEs to connect business goals with practical marketing decisions. From setting priorities to implementing the right solutions, I bring strategic perspective and hands-on experience to the work.

With more than 15 years of digital marketing experience, I work directly with founders and SMEs to connect business goals with practical marketing decisions. From setting priorities to implementing the right solutions, I bring strategic perspective and hands-on experience to the work.

More About Chris

15+ years experience

Direct collaboration

Strategy + execution

Built around your business

No account manager between us. No unnecessary layers. Just clear thinking, practical recommendations and accountable execution.

No account manager between us. No unnecessary layers. Just clear thinking, practical recommendations and accountable execution.

Have a marketing problem to solve?

Not sure what your business needs next?

Not sure what your business needs next?

You don’t need to know whether you need SEO, ads, a new website or a strategy before getting in touch. Tell me what’s happening. We’ll work out where to focus.

Let's Connect