Marketing built on business logic
Independent Marketing Strategist · Singapore
Better marketing starts with better decisions.
Better marketing starts with better decisions.
I help SMEs and founders make better marketing decisions, focus on what matters, and turn the right priorities into practical, measurable growth. From marketing strategy and SEO to paid advertising and ecommerce, I combine strategic thinking with hands-on execution.
I help SMEs and founders make better marketing decisions, focus on what matters, and turn the right priorities into practical, measurable growth. From marketing strategy and SEO to paid advertising and ecommerce, I combine strategic thinking with hands-on execution.
You don’t always need more marketing.
You don’t always need more marketing.
Sometimes you need to step back and work out what’s actually getting in the way.
Sometimes you need to step back and work out what’s actually getting in the way.
01 — More traffic won’t fix a weak offer.
01 — More traffic won’t fix a weak offer.
02 — More ads won’t fix a poor customer journey.
02 — More ads won’t fix a poor customer journey.
03 — More content won’t fix unclear positioning.
03 — More content won’t fix unclear positioning.
Before doing more, let’s figure out what actually needs solving.
Think first. Then act.
The channel comes second.
SEO, Google Ads, paid social and websites are tools. The first question is: What are we actually trying to achieve? I look at the business, audience, current setup and available resources before deciding where to focus.
01 Understand
02 Focus
03 Execute
04 Improve
Three ways I can help
From figuring it out to making it happen.
From figuring it out to making it happen.
Strategy & Advisory
Clarity before execution.
For businesses that need help making better marketing decisions, setting priorities or working out what to do next. From marketing strategy to practical recommendations, the focus is on identifying what matters most to your business.
Strategy & Advisory
Clarity before execution.
For businesses that need help making better marketing decisions, setting priorities or working out what to do next. From marketing strategy to practical recommendations, the focus is on identifying what matters most to your business.
Demand Generation
Get found by the right people.
SEO, Google Ads and paid social advertising built around your goals, audience and budget. From improving organic search visibility to managing paid campaigns, the focus is on reaching the right people and making your marketing investment work harder.
Demand Generation
Get found by the right people.
SEO, Google Ads and paid social advertising built around your goals, audience and budget. From improving organic search visibility to managing paid campaigns, the focus is on reaching the right people and making your marketing investment work harder.
Websites & Ecommerce
Build the digital experience around the business.
Website revamps, Shopify migrations and ecommerce improvements designed to support the customer journey, strengthen the online experience and help your business grow.
Websites & Ecommerce
Build the digital experience around the business.
Website revamps, Shopify migrations and ecommerce improvements designed to support the customer journey, strengthen the online experience and help your business grow.
Selected work
Strategy has to work in the real world.
FarEastFlora.com Pte Ltd
Ecommerce · Shopify · UX · Marketing
Built a clearer shopping journey around real buying decisions.
Event · KOL · Paid Social · Content
Events & marketplaces designed to turn community interest into foot fall
Website · SEO · Analytics · Marketing Strategy
A more useful digital foundation for growth decisions.
CLIENT PERSPECTIVES
Good work is built on good collaboration.
Good work is built on good collaboration.
A few reflections from the people I've worked with, sharing their experiences of the thinking, collaboration and work behind the outcomes.
Ryan Chioh PBM · Managing Director
Far East Flora.com
Chris Kok has been an invaluable asset to our team for over a decade. Her commitment and task-oriented approach have consistently driven excellent results. She has shown remarkable dedication by stepping out of her comfort zone to manage a cross-border business for our group, demonstrating both adaptability and resilience. Chris collaborates effectively with other managers, always striving for the best outcomes. Her contributions have been integral to our success.
Ryan Chioh PBM · Managing Director
Far East Flora.com
Chris Kok has been an invaluable asset to our team for over a decade. Her commitment and task-oriented approach have consistently driven excellent results. She has shown remarkable dedication by stepping out of her comfort zone to manage a cross-border business for our group, demonstrating both adaptability and resilience. Chris collaborates effectively with other managers, always striving for the best outcomes. Her contributions have been integral to our success.
Shayner Chioh · Flowering as 3rd Generation at Family Owned Wholesale Business
Far East Flora Market
Chris is an exceptional marketing expert who brings creativity, strategic thinking, and leadership in the projects we worked on together. She definitely has deep understanding of digital marketing and how UI/UX in a company’s website is crucial for success. She excels in optimising customer journeys, boosting conversions and always delivering strong ROIs.
Shayner Chioh · Flowering as 3rd Generation at Family Owned Wholesale Business
Far East Flora Market
Chris is an exceptional marketing expert who brings creativity, strategic thinking, and leadership in the projects we worked on together. She definitely has deep understanding of digital marketing and how UI/UX in a company’s website is crucial for success. She excels in optimising customer journeys, boosting conversions and always delivering strong ROIs.
Pavithra Narayanan · Operations Strategist | Project Management | PMP®
I had the opportunity to work with Chris Kok on a digital commerce transformation project. I am thoroughly impressed by her knowledge, dedication and professionalism. She has a keen understanding of both the strategic and operational aspects of e-commerce business. Her deep understanding of the latest marketing trends, e-commerce best practices and optimizing customer journey paved the way for a successful project implementation. Throughout our collaboration, Chris demonstrated exceptional clarity in project objectives and a proactive approach to problem-solving. Her insightful feedback, collaborative approach and open communication made the project not only successful but also an enjoyable experience. She consistently demonstrated an exceptional ability to leverage technology to drive business growth.
Pavithra Narayanan · Operations Strategist | Project Management | PMP®
I had the opportunity to work with Chris Kok on a digital commerce transformation project. I am thoroughly impressed by her knowledge, dedication and professionalism. She has a keen understanding of both the strategic and operational aspects of e-commerce business. Her deep understanding of the latest marketing trends, e-commerce best practices and optimizing customer journey paved the way for a successful project implementation. Throughout our collaboration, Chris demonstrated exceptional clarity in project objectives and a proactive approach to problem-solving. Her insightful feedback, collaborative approach and open communication made the project not only successful but also an enjoyable experience. She consistently demonstrated an exceptional ability to leverage technology to drive business growth.
Ryan Chioh PBM · Managing Director
Far East Flora.com
Chris Kok has been an invaluable asset to our team for over a decade. Her commitment and task-oriented approach have consistently driven excellent results. She has shown remarkable dedication by stepping out of her comfort zone to manage a cross-border business for our group, demonstrating both adaptability and resilience. Chris collaborates effectively with other managers, always striving for the best outcomes. Her contributions have been integral to our success.
Pavithra Narayanan · Operations Strategist | Project Management | PMP®
I had the opportunity to work with Chris Kok on a digital commerce transformation project. I am thoroughly impressed by her knowledge, dedication and professionalism. She has a keen understanding of both the strategic and operational aspects of e-commerce business. Her deep understanding of the latest marketing trends, e-commerce best practices and optimizing customer journey paved the way for a successful project implementation. Throughout our collaboration, Chris demonstrated exceptional clarity in project objectives and a proactive approach to problem-solving. Her insightful feedback, collaborative approach and open communication made the project not only successful but also an enjoyable experience. She consistently demonstrated an exceptional ability to leverage technology to drive business growth.
Shayner Chioh · Flowering as 3rd Generation at Family Owned Wholesale Business
Far East Flora Market
Chris is an exceptional marketing expert who brings creativity, strategic thinking, and leadership in the projects we worked on together. She definitely has deep understanding of digital marketing and how UI/UX in a company’s website is crucial for success. She excels in optimising customer journeys, boosting conversions and always delivering strong ROIs.
Working directly with me
Senior thinking. No agency layers.
Senior thinking. No agency layers.
With more than 15 years of digital marketing experience, I work directly with founders and SMEs to connect business goals with practical marketing decisions. From setting priorities to implementing the right solutions, I bring strategic perspective and hands-on experience to the work.
With more than 15 years of digital marketing experience, I work directly with founders and SMEs to connect business goals with practical marketing decisions. From setting priorities to implementing the right solutions, I bring strategic perspective and hands-on experience to the work.
15+ years experience
Direct collaboration
Strategy + execution
Built around your business
No account manager between us. No unnecessary layers. Just clear thinking, practical recommendations and accountable execution.
No account manager between us. No unnecessary layers. Just clear thinking, practical recommendations and accountable execution.
Have a marketing problem to solve?
Not sure what your business needs next?
Not sure what your business needs next?
You don’t need to know whether you need SEO, ads, a new website or a strategy before getting in touch. Tell me what’s happening. We’ll work out where to focus.