Selected Work
Strategy, marketing and digital experiences built around real business needs.
Ecommerce Transformation · ERP Integration · Project Leadership
Magento → Shopify
THE CHALLENGE
Migrating an established ecommerce business to a new platform involves more than moving products and pages. The website must also work with the systems and processes that support the business.
MY ROLE
I led the project from the business side, working with the agency responsible for the Shopify implementation and coordinating with the ERP vendor on integration requirements. My responsibilities covered project leadership, ecommerce requirements, stakeholder coordination and conversion strategy.
THE APPROACH
One of the most complex aspects was aligning pricing and customer account logic between Shopify and the ERP, alongside mapping data between the two systems. These requirements needed to be addressed as part of the wider ecommerce migration rather than treated as isolated technical tasks.
THE OUTCOME
The project brought together the Shopify migration and ERP integration within a coordinated implementation, connecting the customer-facing ecommerce experience with the business’s operational requirements.
Website Redesign · SEO · Analytics · Marketing Strategy
Wix → Squarespace
Building stronger foundations for digital growth.
The studio needed a stronger digital presence supported by a redesigned website, improved SEO foundations and clearer marketing direction. I supported the website redesign and migration from Wix to Squarespace, SEO foundations, GA4 setup and marketing strategy.
FEATURED RESULTS
· +30% Sales growth during the first 90 days following the migration, compared with the corresponding period in the previous year.
· +1,279% Organic Search sessions year-on-year during August–October 2025.
· +2,460% Total website sessions year-on-year during August–October 2025.
Ecommerce Migration · Digital Experience · Magento → Shopify · Launched April 2026
I supported the migration from Magento to Shopify, working across the website structure, ecommerce requirements and migration considerations to establish the new platform. The transition accounted for the customer journey, delivery requirements and continuity of the online shopping experience.
OBSERVED POST-LAUNCH PERFORMANCE
· +11% Website sessions year-on-year
· +30% Engaged sessions year-on-year
· +6.9 percentage points improvement in engagement rate
Event Marketing · Campaign Strategy · Paid Media · Social Content · KOL Partnerships
The Flower Show · Christmas Marketplace · Chinese New Year Marketplace
I supported event marketing across these seasonal retail events, coordinating campaign strategy and planning, paid social media advertising, organic content, KOL and creator collaborations, vendor marketing coordination, email promotion and on-site activations.
Whether you’re planning a website migration, looking to improve your marketing or working through a more complex digital challenge, it starts with understanding what your business needs. Let’s talk about your priorities and work out the right next step.